Selected: 0/4 · Max 4
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Enter Metrics
Record your weekly metrics — saved securely to server.
Spend auto-fills as Daily × 7 — editable. Frequency and Cost/Conv recalculate live.
Performance Log — By Creative
No logs yet — Select CR-01 and log your 29 July data
Select a creative from the Vault to view its analytics passport
Performance Passport
Spend0.00
Reach0
Impressions0
Frequency (avg)0.00
Conversations0
CTR (avg)0.00%
Women% (avg)0%
Cost/Conv (avg)0.00
Top Age—
Times Used0
Date Created—
Spend0.00
Reach0
CTR (avg)0.00%
Frequency (avg)0.00
Purchases0
CPA (avg)0.00
ROAS (avg)0.00x
Add to Cart0
Times Used0
Date Created—
Cost Per Conversion — 8 Week Trend
Lifecycle Status
Rule of thumb: Keep if cost stays stable for 3 consecutive weeks.
No creatives selected — Select 2-4 from Vault to compare
Cost/Conv ($) — 8 Week Trend
Idea
To Shoot
Shot
Move to Vault
Shot → Vault
Shot Status → Move to Vault → creates CR-XX in Creative Vault
System Rules — Keep / Test / Kill
Auto-calculated from data.json — global avg Cost/Conv vs. each creative's recent weeks
✓ KEEP
Cost below average AND Frequency under 2.5, for the last 3 logged weeks
~ TEST
Cost within ±20% of average, Frequency 2.5–3.5, or not enough history yet
✕ KILL
Frequency over 3.5, Cost over 1.3× average, or CTR dropped >20% week over week
Reuse Calendar — 30 Days
CR-XX scheduled for reuse after a 21-day rest period
Today = bold border
■ Scheduled reuse date